The user statistics in Instagram used correctly should be a fundamental part of your social media strategy. These are a powerful tool for your brand in Instagram, not for nothing is already speculated that the next change in the social network will be the creation of profiles for companies that will bring the possibility of measuring statistics.
While we wait for this change that will bring us statistics in the official App of Instagram we will show you why it is important to follow your statistics and we will show you the best tools to do so.
5 reasons to track your Instagram statistics
1 allows you to measure your growth in Instagram
The growth of your followers is without a doubt a fundamental fact that shows your progress but many times a lot of followers does not mean everything. It is essential that we can also measure the engament our account is to say the interaction with our followers, the amount of likes, comments and clicks to our links.
Having this data and being able to compared it over time is key to knowing if we are on the right track or whether we should rethink our Social media strategy. There are several free statistics hand tools for Instagram that allows us to measure this here I leave some:
2 You can know more about your followers and your influencers
Influential users or "influencers" who follow you are the sign that your content has great potential and they could help you to give you more visualization and scope, it is important to have well identified the influencers to seek to interact with them. Having influencers among your followers legitimizes your presence in Instagram.
The information about the rest of your followers is also important there are tools that allow you to get the information about the followers you have won and the ones you have lost. It is important that you connect this data with the contents that you have published and that you have not published in that period of time to verify that contents make you earn more followers.
You can also know the geographic location of your followers this is very important to know if your brand has a local reach or multiple locations.
To know your influencers you can use tools like: Union metrics (free) and Iconsquare (for payment)
To see your statistics on whether you lost or won followers you can use: Metric Cool (free)
3 Generate a Social Media report
Many Community managers who engage in this professionally must generate statistics reports on a temporary basis to present to their employer to show the progress of their work and achievements. If you do not have to do it for work equal it is important that you do it tomorrow if you want to apply to a job of Community Manager will be necessary to show you your achievements obtained in your previous works and if you already have the generated reports simplify much Things.
Metric Cool also allows to generate a report in PDF format but only in its Premium version
4 You can understand what works and that does not
Statistics can show you information such as your filters and hashtag used and find as these factors impacted your rate of Engagement-which filters give you more like, that hashtags generate more comments etc.-
The objective of this is to discover that practices work better and to replicate them always trying not to be repetitive.
Discover the best times to publish in Instagram according to your Engagement rate, number of likes and number of comments is key information that you also have to consider to develop your social media strategy.
5 allow you to obtain traffic data that you direct towards your website
Getting accurate data about the traffic you direct through Instagram to your website is a very important point you can check this information and compared to other social networks you have and so decide which you should improve or which you should focus more.
The simplest way to connect with this type of information is through Google ANALITYCS in the section "Acquisition–> Social" There you will know the percentage of traffic you get through the different social networks.
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Do you know any of these tools for statistics? Have you been useful? Tell your experience in the comments!