Through a recent announcement on his blog the company owned by Facebook reported a new change in the Explore tab.
The new "events" function consists of a new section within the "Explore" tab in this we will be able to watch videos about events such as concerts, sporting events and more. This content as the rest of the Browse tab is a custom content and will show events that are relevant to the user.
"Events" will work in real time and show us the contents of important events that are happening at the same time, so for example if Instagram detects your interest in sporting events will surely show you videos of the games that interest you the most.
For now only available to the United States because the algorithm is improving as it is tested and polished, will begin to reach the new content to more countries.
Has the war between Instagram and Snapchat started?
The announcement unleashed controversy again for its similarity with the function "live" Snapchat remember that a few days ago Instagram had announcing "Stories" another function that had several similarities with Snapchat.
Instagram seems determined to compete strongly with Snapchat and is copying ideas that have had a great success in its competitor, remains to expect which will be the reaction of Snapchat before these measures by Instagram.
Meanwhile the implementation of "Stories" just a few days ago by Instagram does not seem to have affected its competitor in the least.
According to the figures of Sensor Tower (a mobile Applications market research company) quoted by Business Insider, Snapchat users continue to use the application in the same way they did since before the launch of Instagram. Stories on August 2.
SensorTower says the use of Snapchat remains oscillating in the 20 minutes of use per day, while Instagram is maintained around 15 minutes. The triumph of Snapchat is mainly due to the young people who see 10 million of videos a day in the app.
It is still very early to draw conclusions but the Parcer Snapchat and Instagram have different audiences although they offer an increasingly similar product. Snapchat ensure reaching 41% of the public from 18 to 34 years in the United States and a recent survey of Piper Jaffray showed that Snapchat is the most popular application among adolescents in the country. Last year's survey showed that 33% of U.S. adolescents polled considered Instagram their most important social network, but this spring that number had been reduced to 27%.